Social Media & Marketing Specialist-American University of Paris, Paris 7e
Nom du programme/ université/Program or University Name : The American University of Paris
Intitulé du poste/Job Title : SOCIAL MEDIA AND MARKETING SPECIALIST
Nature du poste/Job Type : CDI
Lieu du poste/Location : Paris 75007
Type de contrat : CDI
Lien :
job description :
Position availability :
Responsibilities :
CLASSIFICATION: Technician (T3)
DEPARTMENT: Office of Communications
SUPERVISOR: Deputy Director of Marketing and Communications (hereafter Deputy Director) or any other supervisor as designated by the President
POSITION OVERVIEW
The Social Media and Marketing Specialist manages all institutional undergraduate and graduate social media channels (see www.aup.edu/social-media) of The American University of Paris, assists with the management of special-audience channels (e.g., alumni social media channels) and coordinates email marketing for the office in close collaboration with the Deputy Director and partners across the University, including Development and Alumni Relations, Admissions, and the President’s Office.
More specifically, this position manages all aspects of the University’s social media channels (content creation and sourcing, maintenance and community interactions, campaign and strategy development, support, etc.) across all its institutional channels. They keep abreast of social media trends and best practices, ensure that social media channels strategically communicate the AUP story and brand to external and internal audiences, and create engaging content to build community online. The Specialist is also responsible for maintaining an overview of all social media channels related to the University and managing them and coordinating with their admins according to the University’s policies and best interests. They may also support the Deputy in monitoring the University’s online reputation by responding to feedback, reviews, and comments proactively and constructively, as well as helping implement strategies to strengthen positive online sentiment.
RESPONSIBILITIES
Social Media Management (60%)
In collaboration with the Deputy Director develops and implements a comprehensive social media strategy aligned with the University’s marketing and communication objectives.
Manages the entire social media process, from brainstorming content ideas to scheduling, posting, and engaging with the community, ensuring campaigns reach the right audiences and drive meaningful interaction.
Researches and stays up-to-date with emerging social media trends, tools, and best practices to continuously improve the University’s social media presence.
Manages requests and interactions with community members and the public across all social media channels and other related digital platforms (e.g., Google Business, Reddit).
With the Deputy Director, instructs social media interns or volunteers in the support for the development of content for social media.
Collaborates with the Deputy Director and the Website and Marketing Specialist to launch compelling social media advertising campaigns.
Regularly reviews and analyzes the University’s social media strategy and content performance, identifying weaknesses and making recommendations for improvements.
Coordinates with social media account admins of other units to ensure brand and policy adherence, leverage the University’s social media network, build collaborative relationships and cross-promote content where appropriate.
Develops, champions and distributes guides on best practices for social media use with colleagues across the University, driving effective use of brand guidelines.
The position requires occasional work outside regular hours to capture and share live content
Collaborates closely with the Multimedia Content Producer and Senior Content Producer to source, create, and optimize engaging social media content.
Email Marketing (30%)
In collaboration with colleagues in Development and Alumni Relations, Admissions, and the President’s Office, sources and produces content for email campaigns and creates one-off emails and campaigns when needed.
Produces regular, recurring email campaigns (e.g., the AUP alumni and families newsletters) in coordination with the respective office staff.
Supports the creation and distribution of digital fundraising appeals, campaign updates and donation reports.
Coordinates the development and execution of event and program communication targeted at and to external audiences (e.g., alumni, parents, friends) and supports others in the AUP community in successfully engaging AUP’s community with its event and program offerings via email marketing.
Online Reputation Management (10%)
In collaboration with the Deputy Director, monitors the University’s online reputation by tracking mentions, reviews, and discussions across social media and related digital platforms (e.g., Google Business, Reddit).
Responds to online reviews, comments, and feedback in a proactive and constructive manner, addressing concerns and resolving issues.
Implements strategies to increase positive online reviews, encourage user-generated content, and mitigate the quantity and impact of negative feedback.
Analysis, Reporting and Other
Tracks, analyzes, and reports on key metrics to evaluate the effectiveness of social media and email marketing campaigns and strategies.
Utilizes analytics tools and data to gain insights into audience demographics, preferences, and behaviors, and generates regular reports to inform strategy.
Collaborates with other departments on audience management, segmentation, and data integrity. This may involve updating audiences, generating reports, providing guidance on audience management practices, and developing targeted campaigns to support these efforts.
Creates purposeful marketing material through design software (e.g., Canva), including graphics, multimedia content, promotional materials and distinct visual identity components for use on social media channels and in email marieting (e.g., university needs).
May have opportunity to mentor student contributors or interns, serve on university task forces or committees as directed, and take on additional communications tasks when necessary, and as assigned by the Director of Communications and Outreach or the Deputy Director.
Skills :
QUALIFICATIONS
Native or near-native proficiency in written and spoken English.
Bachelor’s degree in digital marketing and social media, design, communications, or a related field.
Proven experience as a social media coordinator or in a similar role.
Strong communication skills with an eye for detail and creativity
Hands- on experience using content management systems, publishing tools, and software such as Mailchimp, Canva, and ClickUp.
Familiarity with social media management and analytics tools like Hootsuite or Sprout Social.
Excellent problem-solving and interpersonal skills, particularly in handling inquiries, feedback, and complaints professionally and proactively.
Skilled in creating compelling visuals using Canva or Adobe Suite.
Ability to meet deadlines and work well under pressure.
Collaborative mindset and experience working in a team-oriented environment.
Bonus Qualifications
Experience
shooting engaging short-form video content for social media channels.
Experience managing and responding to online reviews, comments, and feedback to maintain a positive brand reputation.
Strong analytical skills to track, interpret, and report on social media performance and online sentiment.
Excellent organizational and time management skills, with the ability to juggle multiple projects and deadlines.
Qualifications :
Bachelor’s degree in digital marketing and social media, design, communications, or a related field.
Proven experience as a social media coordinator or in a similar role.
Strong communication skills with an eye for detail and creativity
Other :
Any candidate who applies must have the legal right to work in France.
Conditions :
Remote work policy
Required Documents :
To apply, please send your CV and cover letter to recruitment.hr@aup.edu and title the email in the following convention: “First and Last name – Social Media and Marketing Specialist”.
Contact :
recruitment.hr@aup.edu
